On 22nd September we attended The 2015 National Bed Federation Bed Show at the International Centre, Telford. In its sixth year of success, the show is recognised at the UK’s largest bed exhibition.
Both Silentnight and Sealy were in attendance, and we have been working with both teams behind the scenes to help bring our filled bedding products to the show. On the Silentnight stand we were proud to display a selection of Luxury pillows, which included The Perfect Pillow, the Reflex Latex Pillow and the brand new Miraform Geltex Pillow. Manufactured by Comfy Quilts, this pillow was created especially for the Telford show to support the launch of the Miraform Mattress Collection by Silentnight. The pillow complements the mattress range by using special Geltex Inside technology to deliver triple benefits for a healthy sleep experience.
Both the Silentnight and Sealy stands also featured a large scale interactive tablet device where visitors could view products and build their own beds. The advancements of modern technology! We teamed up with the Silentnight Group Digital Team to add all of our filled Sealy and Silentnight products to the device so visitors were able to browse through our product range for inspiration. Sealy were also in attendance of a very special celebrity in the form of David Haye! The former Heavyweight Champion Boxer was on the Sealy stand making a very special VIP appearance!